Friday, February 5, 2010

Cash IS King

Don't Take "No" for an Answer - Cash is King

“You can survive decreased profits if you have cash flow, but… if cash flow takes a dive, you’re in trouble While most business know the above to be true, most have been told by their financial “partners” that they do not meet the criteria for additional capital, even though their financials are strong and their ability to repay is not in question. The past 18 months demonstrated that even financially healthy companies were hamstrung when it came to accessing capital. Every company should have multiple sources of liquidity – in good times and bad. It is your fiduciary responsibility to be “cash prepared.” Look for ways to optimize your balance sheet and alleviate your cash flow management concerns. Seek out reliable partners that will help you to finance your growth on your terms and, ultimately, work with you to reduce your cost of capital. For example, Burt & Associates allows you to decrease your DSO and improve your financial performance by allowing you to set terms that work for you. Like we said, Cash is King!

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